Learn what works. Build what lasts.
about us

A coaching practice built to help people learn what works, build what lasts, and feel confident doing it.

The problem with most fitness programs

They're built to sell you a result. A timeline. A transformation.

LW Fitness Co. is built differently — to give you a system you actually understand, so you can make confident decisions about your health for the rest of your life.

How We Work Together

  • Evidence, Not Extremes: Science moves slowly and that's a feature, not a bug. You get coaching built on what research actually supports — not what's trending.

  • Honest Effort, Real Support: This takes work. You'll never be misled about that. But you'll always have a clear roadmap and a coach who adjusts when life gets in the way.

  • Autonomy Is the Goal: Our job is to teach ourselves out of one. You'll leave with the understanding to manage your own health — not a dependency on a plan.

Our Mission

Fitness should build confidence, not create it as a byproduct of anxiety. We exist to give you the tools, the knowledge, and the structure to stop second-guessing yourself.

The Three Pillars of Lasting Capability

  • move well

    Three domains. All essential.

    Mobility: joint health, range of motion, and movement quality come first. We build the base before we add load.

    Strength: progressive overload, built over time. Muscle mass, grip strength, and bone density are among the strongest longevity levers we have.

    Cardio: woven throughout, scaled to you. Walking to Zone 2 training. Cardiovascular fitness is the metric that most reliably predicts how long and how well you live.

    This is the foundation. Performance gets built on top of it.

  • fuel well

    We help you build a sustainable relationship with food — grounded in whole-food nutrition, not rigid rules. No foods are off-limits by default. No meals are a punishment. Just a clear framework you can actually maintain. This is home. We always come back to it.

    We use different tools for different seasons. If a season calls for more structure — prep for a competition, a beach vacation, or your wedding — we coach it too. Deliberately, with an eye on the trip back home. These protocols are temporary destinations, not where you live.

    We build the foundation first, always. Skipping it is how a healthy relationship with food breaks down. Once it's solid, we can coach the destination too.

  • live well

    Picture this, years from now: a hard week hits — work stress, bad sleep, a workout you had to skip — and nothing falls apart. Not because life got easier. Because you know what to do with it now. That feeling — capable, steady, in control of something that used to control you — is the actual goal.

    You're not checking a plan. You're not waiting on us to tell you what's next. You just know how to eat when things are chaotic, how to protect your sleep when you can't control much else, how to pick a walk back up after missing three. That knowing didn't come from willpower. It came from understanding, built one decision at a time, over years.

    That's the client we're building toward. Not someone who needs us forever. Someone who doesn't.

1:1 coaching

Every tier gets you to the same place: a system you understand well enough to run without us. What changes is how much company you want along the way, and what you pay for it, from $225 to $750 a month at our current founding rate.

Everything starts with a short application; no cost, no commitment. It's the same questionnaire that tells us whether this is genuinely the right fit — most people are — before either of us spends time or money finding out the hard way. If it's not the right fit yet, that's not a no forever. We'll say so honestly, and point you toward a referral or an open door to apply again in one month.

Qualified candidates move to the diagnostic — $149, separate from package pricing. Beforehand, you'll complete a full intake, with the option to submit movement screen footage, so we make the most of our hour together. During the call, we'll go over your intake, review your movement screen, set short and long-term goals, and get to know each other. By the end, you'll have what you need to choose the tier that's right for you.

Every Package Includes:

  • The full LW Method: behavior change, nutrition, and movement, coached together, not separately

  • Programming built around you, updated as you progress

  • A plan designed to evolve. Never locked to where you started

All packages begin with a 12-week commitment and can move to monthly thereafter.

  • For self-directed clients who want structure and expert eyes on their work. You drive — with a weekly in-app check-in keeping us connected. We build the roadmap and stay close enough to course-correct.

    • Weekly in-app check-in

    • 1 strategy call/month (15 min)

    • 1 form review/month

    • In-app messaging: 24hr turnaround, M–F 9am–5pm PT


    Founding Rate:
    $225/month     for 12 weeks ($675 total)
    or $609 paid in full

    Full Rate:
    $299/month for 12 weeks ($897 total)
    or $809 paid in full

  • For clients who want a coach actively in their corner each week. Weekly video check-ins layer on top of your structured survey — more contact, faster response times, and deeper form coverage as your training builds.

    • Weekly 10-min video calls

    • Monthly 20-min strategy calls

    • 2 form reviews/month

    • In-app messaging: 12hr turnaround, M–F 9am–5pm PT

    Founding Rate:
    $375/month     for 12 weeks ($1,125 total)
    or $1,009 paid in full

    Full Rate:
    $499/month for 12 weeks ($1,497 total)
    or $1,329 paid in full

  • For clients with a specific goal, a firm timeline, and a need for high-frequency contact. The most access and the most intensive coaching relationship we offer — built for people who want a coach embedded in their week, not just on call.

    • Weekly 20-min video calls

    • Monthly 30-min strategy call

    • 4 form reviews/month

    • In-app messaging: 4hr turnaround, M–F 9am–5pm PT


    Founding Rate:
    $750/month     for 12 weeks ($2,250 total)
    or $2,019 paid in full

    Full Rate:
    $999/month for 12 weeks ($2,997 total)
    or $2,639 paid in full

the founding coach

Linda

Linda spent over a decade in banking and restaurant management before trading early mornings behind a desk for early mornings in the gym. What started as a side experiment became a conviction: that the most meaningful work she could do was help people build a body they understood and trusted.

A knee injury in 2017 — and the year it took to fully recover — gave her a firsthand education in what real progress actually looks like. Now a postpartum mom navigating her own return to training, she brings the same framework to her clients that she applies to herself. She founded LW Fitness Co. to extend coaching beyond the session: evidence-based, built for the long game, and designed to make itself unnecessary.

join the founding wave

LW Fitness Co. opens to clients in September 2026 with limited spots. Founding members lock in 25% off their tier rate for 12 consecutive months — because early commitment deserves early pricing.

This is a deliberate launch. Small on purpose, so the work gets done right.

What founding membership includes:

  • 25% off your tier rate, locked for 12 months

  • Diagnostic fee ($149) credited toward your first package

  • A coach with the capacity to be fully present

If you're done guessing, done starting over, or just ready to finally have someone in your corner who gets it— we'd love to hear from you.

Apply